The country with the most substantial increase in social media users in 2021 was China, hitting the number of 639 million users.490 million new users joined social media platforms during 2020.More than half of the people on Earth are active on social media.That is a significant increase from 2.86 billion in 2017. 3.96 billion people use social media right now.Your target audience is expecting you on Facebook, Twitter, TikTok, or other popular platforms. Your brand might be opening a store in New York, and a customer from London can watch the grand opening via social media. Social media has been all the rage for years now.
Here are over 50 social media statistics that prove the power of this medium. If you are yet to create a business account on any of the networks, we have statistics that show why building your social media presence is a good choice. Whatever your goal or strategy, social media is there for you. Other times, you want to be a source of laughter or comfort. At times, you want to show how your products or services can solve a specific pain point. This medium is suitable for any kind of content, be it educational or entertaining. Social media provides the platform for this. They now want to interact with their favorite brands, ask them questions, and learn from them. Over the years, customers’ wants and needs have changed. According to Forbes, it can also create long-lasting digital connections. It has the ability to connect brands and content creators with their target audience. Social media has become a powerful channel.